About me

I’m Holly, a strategic UX designer who loves turning complex problems into simple, intuitive experiences. I’ve spent 14+ years designing digital products, untangling complicated workflows and making information easier for people to understand and use.

I’m comfortable working through the messy part of a project, competing needs, complicated workflows and lots of questions still to answer. I work with users, stakeholders and product teams to make sense of the complexity and turn what we learn into a clear path forward.

Good UX is invisible. Complexity can happen behind the scenes, but it should never become the user’s problem. That’s always my goal.

What I value as a designer:

• Making complex things feel simple
• Asking good questions before jumping to solutions
• Collaboration over working in a silo
• Designing with accessibility in mind
• Sweat the details, but don’t lose sight of the big picture
• Curiosity
• Making things useful and beautiful

I also think people can be a good user experience. Be helpful. Make things easier. Leave things a little better than you found them.

Other things I admire/aspire to/generallly dig:

• The 7 Habits of Highly Effective People. Classic.
• Music, all kinds (some faves are The Shins, Wilco, Death Cab for Cutie, Brandi Carlisle, Lyle Lovett, Goose, Waxahatchie, so much more)
• Being nice to the planet
• Being kind to others
• Learning, learning, learning