Case study: Medicaid enrollment microsite

The Quick Overview

When Medicaid expansion under the Affordable Care Act extended coverage to more people, we wanted to help them better understand the landscape and guide them through the process of applying. Prospective members often:

Have no idea what coverage is available
Don’t know whether they qualify
Are confused about choosing an Managed-Care Organization (MCO)
Don’t know how to apply

Outcomes

Callouts highlight key benefits and extra services
Comparison table shows cost and benefit differences between the 2 available plans
Eligibility table simplifies requirements
Provider search prominently displayed to so prospective member can check if their doctor is in the network
Enrollment instructions outlined in 3 easy steps along with link to apply
Phone numbers provided in case additional help is needed

The Full Story

With the Affordable Care Act in place, many states expanded their Medicaid coverage to a broader demographic. We created this microsite to cut through the confusing information and jargon and help potential members easily understand what was available to them, if they qualify and how they can easily apply.

The Problem

The world of Medicaid can be difficult to navigate. The state websites that provide information are often disorganized and hard to understand. Potential members often:
Do not know if they qualify
Are confused about which Managed Care Organization to choose.
Do not know where to get answers.

Our objective

To create a microsite that presented easy-to-understand information about eligibility, benefits and how to apply.

My role

UX design
Visual design
Content collaboration

Collaborators

Marketing Director
Copywriter
Developer