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Holly Evans UX

Your UX, Strategy & Design-Thinking Partner

  • Work
    • Case study: LTSS referrals
    • Case study: Simplifying claims
    • Case Study: My LTSS Manager
    • Case study: Provider Site Redesign
    • Case Study: Medicaid enrollment microsite
    • Case study: Virginia Beach Law Group
    • Service Design: Improving the exam room experience
  • About Me
  • Get in Touch

About me


Hello!

I’m Holly—a strategic UX designer who loves solving complex problems with simple, intuitive solutions (and a lot of sticky notes). I help clients reach their full potential by creating user experiences that are as seamless as they are smart.

My process starts with digging into the details—talking with stakeholders, researching users, stalking the competition (the ethical kind), and uncovering insights clients didn’t know they needed. From there, I build the foundation with information architecture, wireframes, and prototypes, then test and tweak until everything clicks—literally and figuratively.

I believe good UX should feel effortless, like it just makes sense. And if I’ve done my job right, all users will notice is just how easy everything was.


Education

  • Data Analytics, Coursera
  • Designing High-Converting Landing Pages, Fiverr
  • User Research Methods & Best Practices, Interaction Design Foundation
  • Human-Centered Service Design, IDEO U
  • Service Design in the Real World: A Practical Introduction, Udemy
  • AI Workshop, IDEO U
  • Human-Computer Interaction, Udacity
  • Web Accessiblity Training, Deque Systems
  • UI Patterns, Interaction Design Foundation
  • Certification, Product Owner, Agile Velocity
  • SEO Foundations, Lynda.com
  • Google Analytics Essential Training, Lynda.com
  • Certification, User Experience, Nielson Norman Group
  • Bachelor of Fine Arts, Old Dominion University

Skills

  • User experience
  • Problem-solving
  • User Research
  • User Testing
  • Persona development
  • Journey mapping
  • Information architecture
  • Strategic & conceptual thinking
  • Requirements gathering
  • Content creation
  • Processimprovement
  • Stakeholder collaboration
  • Visual/UI design
  • Branding
  • WordPress
  • Figma
  • Figma Library Creation
  • Figma Prototyping
  • Adobe Creative Cloud
  • HTML & CSS
  • Agile methodologies

What I’m about as a designer:

  • Usability
  • Collaboration with clients and team members
  • Being proactive
  • Digging in
  • Good communication
  • Thinking through a problem
  • Delivering value & exceeding expectations
  • Learning, learning, learning

Other things I admire/aspire to/generally dig:

  • The 7 Habits of Highly Effective People
  • Music, all kinds (some faves are The Shins, Wilco, Death Cab for
    Cutie, Brandi Carlisle, Lyle Lovett, Neil Diamond…and soooo much more.)
  • Food (cooking & eating)
  • Chardonnay or an occasional bourbon (never at the same time)
  • Hiking (full disclosure, what I do, it’s really just walking)
  • Humility
  • Being nice to the planet
  • Being kind to others
  • Learning, learning, learning

Like what you see?
Cool, let's chat!

2024 Holly Evans